SFI + Simply Suzette: Sustainable from Inspiration to Final Fit
SFI + Simply Suzette: Sustainable from Inspiration to Final Fit
May 5, 2022

To showcase our 360-degree design capabilities and demonstrate how our Clear Fade and Clear Vintage wash technologies can be used to sustainably recreate the look of a vintage jean, we teamed up with Simply Suzette’s Ani Wells.

 

Our design team took Ani through every step of the denim design and production process from inspiration to final piece. We started at L.A.’s iconic Rose Bowl Flea Market and followed Ani as she found her perfect vintage wash, helped her choose her perfect fit and tracked her jean through the 3D design process and fit adjustment, on to cutting and sewing, then wash and delivery.

Our design team took Ani through every step of the denim design and production process from inspiration to final piece. We started at L.A.’s iconic Rose Bowl Flea Market and followed Ani as she found her perfect vintage wash, helped her choose her perfect fit and tracked her jean through the 3D design process and fit adjustment, on to cutting and sewing, then wash and delivery.