Star Fades International, the Los Angeles-based leader in premium denim innovation, and The LYCRA Company, a global pioneer in fiber and fabric technology, are proud to announce an exciting partnership to bring LYCRA FitSense® denim technology to the Western Hemisphere.
This collaboration was born from a shared commitment to empower brands with innovative, sustainable, and high-performance denim solutions — all while reducing lead times and enhancing regional manufacturing capabilities. Together with Artistic Milliners Mexico, we are bringing this patented technology closer to brands and consumers, enabling faster production, greater flexibility, and improved supply chain agility.
As demand for jeans that deliver comfort, style, and body-inclusive shaping grows, SFI and The LYCRA Company recognized an opportunity to bridge the gap between cutting-edge fiber technology and premium denim craftsmanship — right here in the Western Hemisphere. This collaboration offers brands the tools they need to deliver exceptional, trend-driven denim garments with next-level fit and feel, while supporting local manufacturing and reducing supply chain complexity.
Commercial availability is expected for the Spring/Summer 2026 season. A special capsule collection will debut at Kingpins Amsterdam, April 2025.
Patented LYCRA FitSense® denim technology is a revolutionary innovation for denim. This unique technology provides targeted support and shaping in key areas while allowing unrestricted movement and superior comfort. The result is a garment that looks great and offers an exceptional wearing experience by adapting to the body for a personalized fit.
Key benefits of FitSense™ technology include:
+ Patented yarn and garment processing technology
+ A breakthrough approach to delivering a customizable fit and shaping solution to denim
+ Durable shape and fit retention that targets areas such as tummy, thigh, butt, leg and waist
+ Invisible targeted shaping to make every pair of jeans feel like a perfect fit, for all body types and shapes
What Our Leaders Are Saying:
“We are thrilled to partner with The LYCRA Company to bring LYCRA FitSense® denim technology to the Western Hemisphere. This collaboration delivers speed, flexibility, and innovation to our brand partners.”
— Murtaza Ahmed, Co-Founder, SFI & Director, Artistic Milliners
“Our collaboration with SFI and AM Mexico allows us to meet the evolving needs of consumers who demand both style and comfort while supporting regional manufacturing and sustainable supply chains.”
— Geoffrey Hietpas, VP Apparel, Americas, The LYCRA Company
Reach out if you’d like to learn more!
About SFI:
Star Fades International, based in Los Angeles, is a next-gen sourcing hub that brings laundry, design development, innovation, and flexible nearshoring solutions into one central location. SFI leans into the most sustainable methods and technologies to provide denim brands and designers with the innovative tools they need to tackle the unique challenges inherent to making jeans. We are experts in digital 3D design, technical design, product development, market research, and trend forecasting. We love the details and excel at fabric development and sourcing, garment construction and design, and innovative wash development.
About The LYCRA Company:
The LYCRA Company is a leading global provider of fiber and technology solutions to the apparel and personal care industries, committed to offering sustainable products made from renewable, pre-, and post-consumer recycled ingredients that reduce waste and help set the stage for circularity. Headquartered in Wilmington, Delaware, United States, it owns the LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX® and TACTEL® brands. The LYCRA Company adds value to its customers’ products by offering unique innovations that meet the consumer’s need for comfort and lasting performance. Learn more at lycra.com.
About Artistic Milliners:
Artistic Milliners is a global business conglomerate evolving from its textile roots to encompass renewable energy, producing a diverse range of world-class fabrics and garments, including denim, wovens, and piece-dyed materials. Originating in Pakistan, the company has expanded internationally with sourcing operations in the Western Hemisphere and offices worldwide. Taking a holistic approach, Artistic Milliners cultivates an ecosystem that spans the entire apparel value chain, from utilizing renewable energy sources to a circular approach in material usage.
