Earlier this year we had the opportunity to collaborate with Denim Dudes – the lovely Amy Leverton and Shannon Reddy – and Artistic Milliners to create a capsule collection of garments inspired by DD’s FW 2024 Trend Forecast.

The result is a selection of garments based mainly on ‘Avant Y2K’ – an elevated and contemporary interpretation of the noughties aesthetic, including baggy bootcuts, overdyes and dirty tints with a neo-Western flavor. 

The collection also dipped into the ‘Underground’ and ‘Recession-Core’ trend stories, which grounded the collection with a darker color palette, modernized workwear silhouettes and unisex centric fits.

Truly a group effort, the collection was shot here at SFI, which proved to be the perfect backdrop.