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PHOTOGRAPHER / RAFAEL PULIDO PHOTOGRAPHY ASSISTANT / ANDY LEI HAIR AND MAKEUP / MICHELLE MUNGCAL CREATIVE DIRECTION AND STYLING / ALAINA MILLER WARDROBE ASSISTANT / ROBIN GILES MODELS / BIANCA ROJAS, JOHN HEIN
The future of denim moves beyond blue to incorporate urban neutrals and new wash and dye treatments that are both innovative and sustainable. For Capsule no. 2, Natural Selection, we wanted to evolve our capsule concept from wardrobe staples into fashion must-haves.Head-to-toe dressing has been on our radar for a few seasons now, so we wanted to take on that trend utilizing some of our favorite fabrics and wash techniques, including several innovative and sustainable finishes. We created both subtle and bold all-over designs using our Pure Color dyes in combination with laser technology on both PFD and indigo fabrics. We also designed a matching pant and jacket using 100% post-industrial waste cotton and brightened it using our Clear FadeR technology, which was also used on indigo tops and bottoms throughout the collection. The leather-like effect on our high-rise cigarette fit was created using Pure Color in combination with Bio Coating.
Pure Color® are unique natural dyes made from minerals, rocks, sands and soil. These 10 natural colors can be applied to textiles without chemical modification or synthetic additives. Indeed, PureColor dyes are applied with a ZDHC/GreenScreen-certified sustainable mordant and the final garments are finished with our PureSoft all-natural softeners.The PureColor dye process requires less energy and less water than standard dyeing with synthetic dyes. PureColor requires 67% less water, 36% less energy than direct dyes; less water and 29% less energy than reactive dyes and 67% less water and 36% less energy than pigment dyes. Clear Fade® faithfully recreates the look of a classic bleached or acid-wash jean using a new waterless process that uses a special powder rather than chlorine or potassium permanganate. The process uses 32% less water and 16% less energy than conventional acid wash and reduced the EIM score by 32% We also used our Bio Coating to create the leather-like finish on our high-rise cigarette fit. Made from raw materials that include more than 55% natural resources, the long-lasting Bio Coating is Blue Sign and ZDHC level 3-certified and will retain its look without need for additional treatments.