Denim Daydream

Denim Daydream
Capsule

Denim Daydream

For our first capsule collection, we utilized 3D design, our global wash team’s expertise, the latest technologies in sustainability, and innovative fabrics from Artistic Milliners. We designed this capsule to be a classic denim wardrobe and included timeless silhouettes and washes that, like many good things, will only get better with age.

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PHOTOGRAPHER / RAFAEL PULIDO PHOTOGRAPHY ASSISTANT / ANDY LEI HAIR AND MAKEUP / MICHELLE MUNGCAL CREATIVE DIRECTION AND STYLING / ALAINA MILLER WARDROBE ASSISTANT / ROBIN GILES MODELS / RUBY SNOWBER AND TRISTAN STOVALL

Concept

At SFI, we’re reimagining denim design, development and production. For our first capsule collection – Denim Daydream – we’ve utilized 3D design, our global wash team’s expertise, the latest technologies in sustainability, and innovative fabrics from Artistic Milliners. Creating sustainable product means more than just selecting responsible raw materials. It’s also about how the garment is made and what happens throughout the product lifecycle. We designed this capsule to be a classic denim wardrobe and included timeless silhouettes and washes that, like many good things, will only get better with age.

Fades

SFI’s Denim Daydream capsule features a range of Artistic Milliners fabrics, including Ako, a 100% organic cotton; Tebb, a cotton/Tencel™ blend with a touch of LYCRA® EcoMade fiber; Greko Black fabric, which is made of organic cotton and ROICA™ biodegradable elastane; Berg, an organic cotton/Tencel™ blend; and Delmira which is made with 100% industrial waste cotton denim

Washes

Sustainability is at the heart of SFI and the Denim Daydream capsule features several innovative washes, including a ZDHC/Green Screen-certified bleach alternative that has zero hazardous components; a pale wash achieved with reusable Eco-Stones as well as ZDHC/Green Screen-certified bleach alternatives; and a vintage wash created with Eco Enzyme and Eco Bleach, as well as reusable Eco Stones and ozone

The Mazzy Pleated Jacket is as good for the planet as it is for your wardrobe. The boxy, cropped jacket nods to the ’80s and is cut in our Greko Black fabric, made up of 99%organic cotton and 1% ROICA (TM) biodegradable elastane

Our Wyatt Relaxed Fit is made in a refined selvedge denim with 5% post-consumer waste cotton and just a touch of stretch

Elevate your style and your sustainability goals in our 100% organic cotton Deidre Chambray Blouse. Statement sleeves and soft shirring around the neck create drama and elegance.

Our 100% cotton Barlet denim reveals an ’80s-inspired orange peel surface character when washed down. We created this pale vintage wash using Eco Enzyme and Eco Bleach, as well as reusable Eco Stones and ozone. Truly, an updated classic.

The Cher Mid Rise Bootcut has an iconic ’70s shape: high-rise, slim fit with a boot-cut hem and is made in out 100% cotton Barlet fabric.

The Liam Relaxed Utility Pant is the ultimate in ease with a slouchy fit, drawstring waistband and our 100% cotton Alden denim washed in a trio of sustainable finishes.

Easy does it in our Wyatt Relaxed Fit. This refined selvedge denim has 5% post-consumer waste cotton and just a touch of stretch

The Warren, a ’70s-style jacket, from our men’s collection, is a great oversized option for the ladies. The classic trucker is cut from our 100% industrial waste cotton denim, Delmira. Authenticity meets innovation.

Our soft and stretchy Sandler fabric, blended with 5% post- consumer waste cotton, is perfect for slim silhouettes like the Luca Mid Rise Cigarette.

Maeve is cut in a timeless silhouette — neither too fitted nor too relaxed — which will live in your closet for years to come.

Our Lars fabric combines softly spun yarns and a classic 3x1 weave to create a super-soft lightweight denim you’ll never want to take off.

Organic cotton from head to toe is our favorite way to go. The model is wearing our Dixon Shirt in 100% organic chambray with our James Slim Fit cut in 99% organic cotton and 1% ROICA(TM) biodegradable elastane.

Our Lana A-Line Skirt is the perfect ’70s- inspired silhouette that flatters all figures and will remain a sophisticated staple season after season.

The Bradley Classic Jacket updates the perennial style with modern comfort thanks to our Tebb fabric, a blend of cotton, TencelTM and LYCRA® EcoMade fiber.

Sustainability and softness join forces in the Gigi High Rise Slim. Cut in Tebb, our cotton/ TencelTM blend with a touch of LYCRA® EcoMade fiber for just the right amount of stretch for wear-all-day softness and comfort.

Sustainability never looked as cool as it does in our Collins High Rise Short. This denim is 99% organic cotton and 1% ROICA™ biodegradable elastane.

The Cher Mid Rise Bootcut has an iconic ’70s shape: high-rise, slim fit with a boot-cut hem and is made in out 100% cotton Barlet fabric. Organic cotton blended with TencelTM makes the Liam Relaxed Utility Pant a versatile wardrobe staple. We’ve created this pale wash using reusable Eco-Stones as well as ZDHC and Green Screen-certified bleach alternatives.

High rises and long inseams are here to stay, which is why we love the Dalton Stove Pipe cut in our comfort-stretch selvedge denim with 5% post-consumer waste cotton.

The Liam Relaxed Utility Pant is the ultimate in ease with a slouchy fit, drawstring waistband and our 100% cotton Alden denim washed in a trio of sustainable finishes.

The Bradley Classic Jacket updates the perennial style with modern comfort thanks to our Tebb fabric, a blend of cotton, TencelTM and LYCRA® EcoMade fiber.

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