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PHOTOGRAPHER / RAFAEL PULIDO PHOTOGRAPHY ASSISTANT / ANDY LEI HAIR AND MAKEUP / MICHELLE MUNGCAL CREATIVE DIRECTION AND STYLING / ALAINA MILLER WARDROBE ASSISTANT / ROBIN GILES MODELS / RUBY SNOWBER AND TRISTAN STOVALL
At SFI, we’re reimagining denim design, development and production. For our first capsule collection – Denim Daydream – we’ve utilized 3D design, our global wash team’s expertise, the latest technologies in sustainability, and innovative fabrics from Artistic Milliners. Creating sustainable product means more than just selecting responsible raw materials. It’s also about how the garment is made and what happens throughout the product lifecycle. We designed this capsule to be a classic denim wardrobe and included timeless silhouettes and washes that, like many good things, will only get better with age.
SFI’s Denim Daydream capsule features a range of Artistic Milliners fabrics, including Ako, a 100% organic cotton; Tebb, a cotton/Tencel™ blend with a touch of LYCRA® EcoMade fiber; Greko Black fabric, which is made of organic cotton and ROICA™ biodegradable elastane; Berg, an organic cotton/Tencel™ blend; and Delmira which is made with 100% industrial waste cotton denim
Sustainability is at the heart of SFI and the Denim Daydream capsule features several innovative washes, including a ZDHC/Green Screen-certified bleach alternative that has zero hazardous components; a pale wash achieved with reusable Eco-Stones as well as ZDHC/Green Screen-certified bleach alternatives; and a vintage wash created with Eco Enzyme and Eco Bleach, as well as reusable Eco Stones and ozone